Silicon Valley headquartered, Telstra subsidiary Ooyala has appointed veteran ad-tech executive, Vicki Lyon, to oversee its ad-tech business growth throughout the Asia Pacific and Japan region.
Mobile consumption is up, over the top (OTT) will thrive, and advertising will be even more laser focused.
According to Ooyala’s Q3 Global Video Index (GVI) viewing - the share of time watched on connected TVs (CTV) increased from 43% to 71% for video over 10 minutes long. This despite a growth in mobile devices.
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