Silicon Valley headquartered, Telstra subsidiary Ooyala has appointed veteran ad-tech executive, Vicki Lyon, to oversee its ad-tech business growth throughout the Asia Pacific and Japan region.

Published in People Moves

Mobile consumption is up, over the top (OTT) will thrive, and advertising will be even more laser focused.

Published in Entertainment
Thursday, 10 December 2015 16:05

TVs still preferred for longer OTT viewing

According to Ooyala’s Q3 Global Video Index (GVI) viewing - the share of time watched on connected TVs (CTV) increased from 43% to 71% for video over 10 minutes long. This despite a growth in mobile devices.

Published in Entertainment

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