iTWire talks to the new Ooyala chief executive Jonathan Huberman and Ooyala’s GM of the APJ region Steve Davis about the company’s plans going forward and how it is helping business stream — and monetise — its video.
Ooyala’s Q1 2016 Video Index shows rapid growth in mobile content consumption. In the Asia Pacific region 61% of all video plays are on mobile, up from 46% a year ago and surprisingly, long-form content is the most popular.
Media companies and broadcasters are challenged by evolving consumer demands. They are being forced to look what opportunities there are if they are not going to be beaten by new disruptors – Facebook, Amazon, Netflix, Google. Ooyala may have the answer.
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