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Marketing technology provider Rokt says its built-in incrementality tool unlocks the power of digital marketing, delivering clear metrics on just what influences prospective buyers.

Published in Business Intelligence

OVO has a new CMOVO: former marketing director at Pandora, eHarmony and WooliesX, Nicole McInnes, is the media telco's first chief marketing officer.

Published in People Moves
Thursday, 19 April 2018 08:51

Top takeaways from SAS Global Forum 2018

Analytics software company SAS held its annual Global Forum last week. Among product announcements, there is a lot of smart thinking that organisations worldwide can benefit from. Here’s my pick.

Published in The Wired CIO
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