VIDEOS + Interview: iPhone X launch as big as iPhone 6 launch, says Telstra exec
Apple's iPhone 6 launch was massive, and with Apple already breaking earnings records set during that time more than once since, iPhone X's Apple Store queues were "off the charts" long and thus far, a huge success.
SYDNEY LAUNCH VIDEOS: iPhone 8 and 8 Plus lines shorter than last year as X to mark spot in November
As expected, the lines for the iPhone 8 and 8 Plus in Sydney were clearly shorter this year than for all the previous iPhones before it, with Apple’s true 2017 flagship still to arrive on 3 November.
An Apple Store in play restores shopping mall heyday
Analysts and commercial real estate executives know that an Apple Store in a retail mall serves as would an apple a day in keeping the doctor away, with the doctor being the Dr Death of retail in the age of Amazon.