Behavioural advertising may not be as effective as it has been made out to be, with a study in the US finding that publishers only get 4% more for an ad impression that has a cookie enabled, compared to one that has none.

Published in Strategy

A British collective is suing Google over what it claims is the search company's tracking of 4.4 million iPhone users between August 2011 and February 2012 using a workaround to bypass privacy settings in the Safari browser.

Published in Security
Monday, 19 December 2016 10:23

Google agrees to delay snooping on Gmail

Google has agreed to change the way it scans emails destined for a Gmail user's inbox, following a class action lawsuit in California.

Published in Apps
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