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Displaying items by tag: social media

Have you ever become frustrated by organisation's inability to handle multiple communications channels properly? Do you think anyone at your bank is listening when you tweet about an excessively long queue or an ATM that's out of action for the third time in a week?

With Facebook recently announcing it now has over 500 million users, the phenomenal growth in Social Media in recent years is staggering. While many business owners and marketing executives are still wondering where social media sits on the 2010-11 marketing plan, there are others out there growing rapidly since leveraging social media opportunities.

Wednesday, 30 June 2010 17:02

Nielsen uncovers world of difference online

Australians may be leading the world in their addiction to social media, but their international chums aren't far behind, making it an online sector ripe for exploitation by international brands. But global companies wishing to tap into those social networks to market their goods and services need to understand the subtle - and occasionally glaring - differences in the way different nationalities engage online.

Published in Networking

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