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Displaying items by tag: social media

Tuesday, 23 February 2010 09:04

Protecting Your Business From Social Networks

With more and more staff using social network sites like Facebook, Twitter and MySpace from work, plenty of businesses are asking the question, 'If social networks are such a risk, shouldn't we just block them?' According to Lloyd Borrett, AVG (AU/NZ) Marketing Manager, in addition to developing high-level policies for the use of social networks, there are some simple guidelines that managers can provide to staff to minimise the risks.

Tuesday, 23 February 2010 10:21

Denny's social media Fail

Walk into any Denny's restaurant in the US and the day time menu will proudly state that they are on Twitter with the name Dennys.  Unfortunately, they don't actually own that name - someone else does.

There’s a big move on by marketing professionals in Australian companies, and worldwide, to invest in social media over the next 12-months to avoid falling behind competitors, with many professionals seeing social media as increasingly important or critical to their business success.

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