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Friday, 26 March 2010 06:26

IBM SPSS Predictive Analytics Software Helps Avis Transform Client Campaigns and Cut Marketing Costs in Half

SPSS, an IBM Company, announced that Avis Europe has significantly improved its email marketing campaigns, customer interactions and cut marketing costs by 50%,using IBM® SPSS® predictive analytics software.

Published in Vendor submitted release

Page 7 of 7

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