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Displaying items by tag: online advertising

Thursday, 11 August 2011 17:09

SpotXchange opens up in Australia

Global video advertising inventory vendor, SpotXchange, is expanding its international footprint into the Asia Pacific region with the launch of its new office in Australia.

Published in Market
Tuesday, 14 June 2011 17:26

Telstra merges digital advertising units

After struggling to make the transition from the world of print to online advertising, Sensis is to lose its digital media arm to parent Telstra where it will be merged with BigPond Advertising and Telstra Classifieds to forma new integrated digital advertising business.

Published in Strategy
Wednesday, 25 May 2011 15:46

Measurement catches up with online advertising

With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement'¦the envelope please.

Published in Networking




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