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Displaying items by tag: online advertising

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Wednesday, 09 November 2011 12:39

Ninemsn parachutes into Google territory

Google might want to take careful note of the rebranding that Microsoft and Nine Entertainment announced today, which will see the joint venture renamed MI9. That was the name of the clandestine unit set up by British military intelligence during the war to aid resistance fighters in enemy territory - and today's launch of a real time bidding advertising marketplace will parachute the organisation directly into Google territory.

Published in Networking

The Australian online advertising market has recorded an increase of 20 percent in the past year to reach $688m for the quarter ending 30 September. It is the ninth consecutive year-on-year increase since the commencement of data collection in 2002.

Published in Development



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