Displaying items by tag: online advertising

Wednesday, 20 November 2013 05:16

Digital media players adapt to changing market

A market driven by a younger age group, including a significant rise in the use of smartphones and tablets, is having a major impact on Australia’s digital media market players.

Published in Market

Australia’s online general advertising market has experienced ‘robust growth’, according to newly published research, which shows that video was the fastest growing type of online advertising with about 15% of general advertising revenues.

Published in Strategy

Research shows that 25% of Australians aged 14 and over engage with at least one form of online advertising during an average four-week period.

Published in Strategy

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