Displaying items by tag: online advertising

Australia’s online general advertising market has experienced ‘robust growth’, according to newly published research, which shows that video was the fastest growing type of online advertising with about 15% of general advertising revenues.

Published in Strategy

Research shows that 25% of Australians aged 14 and over engage with at least one form of online advertising during an average four-week period.

Published in Strategy
Monday, 12 August 2013 17:45

Online ads now worth more than TV

Online advertising expenditure in Australia reached $3.6 billion last financial year, up 14.6%. For the first time online advertising exceeds that on free to air TV.

Published in Market

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