Displaying items by tag: marketing analytics

Analytics software provider SAS and Sydney-based marketing technology company Digital Alchemy have entered a formal arrangement to jointly market SAS Customer Intelligence 360 to marketers.

Published in Business Software

Global analytics software provider, SAS, has been in campaign management and customer experience for over 15 years. It has now brought the SaaS edition to Australia and New Zealand offering fast access to comprehensive insights within 24 hours from signing up.

Published in Data
Friday, 10 March 2017 12:12

Free Wi-Fi is 'a powerful marketing tool'

Free guest Wi-Fi networks are a new and powerful avenue for collecting valuable data about customers, according to a senior official of a company that makes firewalls and wireless access points.

Published in Strategy

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