Garmin Australia has launched its vívofit jr. 2 kid’s fitness tracker with Disney Princess-themed bands and mobile app.
Looking a bit like a very upgraded Blaze, Fitbit’s previous “almost” smartwatch, the Ionic promises “multi-day battery life”, apps, workouts, personalised guidance, contactless payments, music and plenty more.
If a $27 fitness band outsells a smartwatch costing several hundred dollars and with a vastly higher profit margin, has the fitness band truly won No.1?
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