Displaying items by tag: etail

Always seeking to turn adversity into opportunity, Kogan has launched a new campaign in the midst of what the company dubs 'increasingly frugal retail conditions', promoting affordably priced and desirable digital technologies.

Ruslan Kogan, the e-tail entrepreneur building his own brand on the back of value and cunning stunts, could have chosen a man called Con to cut the cable but didn't, continuing to cut the 'cable con' on his own.

If you've purchased a TV from JB Hi-Fi anytime in 2011, Ruslan Kogan wants to give you a free HDMI cable to 'expose' the cable con which sees HDMI cables that should cost less than $10 selling for up to $199 in traditional retail.