Optus has launched a 24/7 sports channel dedicated to cricket over the summer months as part of an exclusive content partnership with Cricket Australia.
The digital age has provided us with more benefits than we care to enumerate. But at the same time, it has given people and organisations the ability to say one thing and quietly do another to a much better extent than before.
A three-year sponsorship agreement between Optus and Cricket Australia (CA) makes the telco CA's official mobile multimedia partner.
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