Being paid to shop has been a thing for years via coupons, but with apps and modern technologies now the norm, cashback is booming, with ShopBack now claiming #1 cashback portal status in the Asia-Pacific.
With Amazon sending amazing shivers up the spine of Australian retailers, there’s also plenty of advice on what retailers (let alone consumers) can expect, with online shipping do’s and don’ts for retailers to ensure their shipping costs remain shipshape.
Digital coupons will take advantage of personalisation to grow by 60% to more than 360 billion by 2021, while social media and use of bots drive customer engagement and coupon delivery.
It is all an "Old Wives Tale" !
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