AVRRA, the Australian Video Rental Retailers Association, says online
movie downloads are a ‘tough sell’, referencing a Diffusion Group
survey of 1,975 US broadband users claiming that only 9.5% say they
regularly download movies. However, there is evidence to suggest that the results are skewed.
Australian Communications Minister Stephen Conroy has called for greater consumer involvement in both the development of telecommunications policy and in industry self-regulation, and has accused the industry of tardiness in developing consumer protection codes.