Displaying items by tag: consumer engagement

OTT messaging applications, such as WhatsApp and Snapchat, will see adoption grow from 2.3 billion unique users in 2016 to 4.2 billion by 2021, a new global report predicts.

Published in Market

Here come the coupons, and the long awaited push for beacon deployment, with 1.6 billion coupons to be pushed to consumers by 2020.

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