Milennials who use streaming services or use an Apple device capable of streaming are the key target market for Apple TV+ when it debuts later this year in a “crowded, and growing, streaming TV” Australian market.
Netflix says nearly 14 million Australians now have access to some form of pay TV or subscription TV, up 11.8% on a year ago, with the increase driven by Netflix as well as other SVOD services including Stan, YouTube Premium and Amazon Prime Video.
Australians and their Canadian counterparts are paying 34% more for using Amazon Prime Video than US users of the video streaming services which were launched worldwide by Amazon two years ago.
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