At Zebra's AppForum events around the world, the company shares how its customers are, and can, gain an "intelligent edge in Enterprise IT and software development", and we spoke to two top execs on thought leadership, global trends and much more.

The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

SPONSORED NEWS. The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?