This is no poker bluff, but a YouGov survey finding that "less than 40% of respondents in APAC were Pokémon fans but today almost 70% in APAC find the concept of Pokémon Go interesting".
Residents of the Asia Pacific region, including Australia, on average spend around six hours a week watching TV and, despite the prevalence of on-demand video, 83% still watch TV via broadcast TV channels.
Global polling and research firm YouGov added Australia to its lists in mid-2015, tracking over 250 brands, and has all the stats on brands with buzz.
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