Travellers across the world are increasingly prioritising value over cost, demanding more autonomy over personalisation and using digital solutions to research and manage their trips – but they have encountered problems of trust with online travel reviews.
"The world’s largest travel community" says you can now "enjoy and discover useful content, advice and recommendations from friends, family and more than a thousand trusted experts".
TripAdvisor is set to introduce "Social-Assisted Travel", enabling members to get "relevant recommendations and inspiration to be the one travel site to plan 'your' perfect trip, with new social elements from trusted sources and over 500 launch partners".
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That seems to be a position rather than a capability as all the apps released or provided to support information[…]