The numbers game continues unabated in the hotly contested cloud accounting software market, with the two major players – MYOB and Xero – in a battle for market supremacy and a share of voice, in the ANZ regional market.
Close to two million new small businesses have opened up their doors in Australia over the past five years, despite little or no revenue growth in the SME sector and the challenges faced in the wake of the Global Financial Crisis.
In a marked heating up of the battle currently being waged between small business accounting software providers MYOB and Xero, MYOB chief Tim Reed has questioned Xero’s latest numbers and planted a stake in the ground when it comes to any claim by his Kiwi upstart rival to market leadership.
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