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Displaying items by tag: Telemarketing

Telstra is hoping that a recent upgrade to its SAS business analytics software that analyses date for marketing purposes will lead to a 15 percent improvement to hit rates in some of its outbound telemarketing campaigns.

Published in Strategy
Telephony and Internet services provider, gotalk's use of Indian call centres for outbound telemarketing in 2007 has come back to haunt it for the second time.

Published in Technology Regulation
Wednesday, 02 December 2009 10:50

Anti-telemarketing bill faces Senate scrutiny

A bill that would extend do-not-call legislation from residential phone numbers to all phone, and fax, numbers has been referred to a Senate Committee for scrutiny and report.

Published in Government Tech Policy

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