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Displaying items by tag: Sports

Monday, 11 August 2014 16:36

Telstra vows to boost live sports experience

Australia's biggest telco Telstra has stormed into the premium sports broadcast rights market, with the company's director of media and content Adam Good saying that the company is planning to use a new multi-screen connected stadium strategy to attract consumers.

Published in Strategy
Thursday, 31 July 2014 18:32

World Cup sets records for Akamai

Content delivery specialist Akamai says the recently-concluded FIFA World Cup set a new record for live sports events and contributed to the highest-ever total traffic peak.

Published in Entertainment
Thursday, 24 July 2014 08:56

Kogan joins fitness craze

Fitness is back on the personal agenda for many people, and etailer Kogan is tapping the fitness zeitgeist with the launch of a new brand: Fortis.

Published in Strategy

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