Retail giant Amazon has been allegedly doing what the European Union fined search behemoth Google for – giving prominence to shopping listings that are more profitable for the company.

The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

SPONSORED NEWS. The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?