The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

SPONSORED NEWS. The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

ZEBRA SPONSORED NEWS. In today’s on-demand economy consumers have the luxury of shopping wherever and however they want. Zebra’s 2019 Shopper Vision Study revealed that shoppers still prefer to shop in-store over online, but brick and mortar retailers still need to be able to provide the level of convenience that shoppers are accustomed to.