Sensis has confirmed that it will cease distributing the Sydney and Melbourne residential White Pages directories to every household but will instead provide these on request.
With its print advertising revenues in decline and its digital revenues static, Telstra subsidiary Sensis has embarked on a six week roadshow around Australia to promote digital marketing to small and medium businesses.
In a presentation to the market, Sensis CEO Bruce Akhurst broadcast a new strategy for the directories arm of Telstra, which will see it place less emphasis on print and an increased focus on digital online media. Acknowledging that the once unassailable Yellow Pages print directories are now in decline, Mr Ackhurst indicated Sensis has climbed on board the digital wagon.
Another credit card to rip off customers. Good one Coles!
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