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Displaying items by tag: Sensis

Wednesday, 22 June 2011 17:55

Sensis chases online quotes

Sensis, the directories arm of Telstra, is building a new range of quotation engines that will let small and medium businesses offer instant online quotes to consumers searching for a particular product or service. It's the latest in a series of initiatives the directories arm of Telstra is taking in order to reinvent itself for the online era.

Published in Strategy
Tuesday, 14 June 2011 17:26

Telstra merges digital advertising units

After struggling to make the transition from the world of print to online advertising, Sensis is to lose its digital media arm to parent Telstra where it will be merged with BigPond Advertising and Telstra Classifieds to forma new integrated digital advertising business.

Published in Strategy

Sensis has released the results of a survey of social media usage, saying it shows that Australian businesses have yet to take social media seriously, but must do so given its popularity with consumers. A Nielsen report issued last week came to a very different conclusion.

Published in Strategy

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