At a global live press conference moments ago Internet entrepreneur Ruslan Kogan unveiled LivePrice, claimed to be a world first pricing model that allows online shoppers to get the best deals on the latest technology.
Bogans are often known as 'chavs' in the UK, and while they're clearly as important a part of Kogan's target market as every other demographic, the company's youthful CEO is not only aiming for as big a chunk of the consumer market as possible, but with the UK expansion, as many international sales as possible, too!
Ruslan Kogan, founder of the Kogan online electronics retail business has used the announcement of record quarterly growth as an opportunity to bash his more traditional rivals.
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