Online purchases are gaining dominance over buying in stores, with three-fourths (75%) of surveyed millennial shoppers - and more than half (53%) of Gen X shoppers - indicating they shopped in a store and left without a purchase only to end up buying the item online.

Published in Market
Sunday, 15 September 2019 23:25

Give Customers What They Want

The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

Sunday, 15 September 2019 23:07

Give Customers What They Want

SPONSORED NEWS. The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

Published in Market

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