Online purchases are gaining dominance over buying in stores, with three-fourths (75%) of surveyed millennial shoppers - and more than half (53%) of Gen X shoppers - indicating they shopped in a store and left without a purchase only to end up buying the item online.

The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?

SPONSORED NEWS. The Perception Gap Between Retailers, Sales Assistants and Shoppers

The front line is where the action happens – and employees who are in the thick of daily operations get a real feel for what’s happening. In retail, this is where sales assistants interact with customers. When retail decision makers are removed from the front line, how well do they know what the customer wants and what their employee needs?