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Displaying items by tag: Radio

A new survey from Radio Joint Audience Research (RAJAR) reveals that 79 percent of people listen to Podcasts on desktop or laptop computers, compared to just 66 percent who use an iPod or other MP3 player. It seems that the average Podcast user subscribes to 3.6 Podcasts, spends an hour every week listening to them, and prefers comedy and music to all other genres. Interestingly, 53 percent of those asked would not mind advertising in their Podcasts as long as they didn't have to pay for the privilege.

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