This is no poker bluff, but a YouGov survey finding that "less than 40% of respondents in APAC were Pokémon fans but today almost 70% in APAC find the concept of Pokémon Go interesting".
Pokémon Go is a huge craze sweeping the world attracting millions of players but here in Australia the mobile gaming phenomenon has also attracted the interest of the telecommunications regulator, the Australian Communications and Media Authority, with a warning on the risks for Pokémon-playing mobile phone users.
Australian online retailer Klika has been stoked by the poking of Pokémon GO players, not only click-and-collecting their orders but catching all the Pokémon lurking around their Melbourne HQ.
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