Fitbit, the world’s largest fitness wearable company, has acquired luxury brand smartwatch start-up Vector. This comes shortly after its acquisition of Pebble smartwatches.

Pebble, one of the first and perhaps best known “smartwatch” brands, is dead. The potential Fitbit acquisition turns out to be “key Pebble assets – it would no longer operate as an independent company".

Total smartwatch sales worldwide slipped by 51.6% in the third quarter of 2016, compared to the corresponding quarter in 2015, according to market intelligence provider IDC.