Huawei Australia has boosted its sponsorship of rugby team the Canberra Raiders, becoming the naming rights sponsor for the Huawei Raiders Centre in the ACT, with the announcement coming just two days after the company revealed a restructure of its Australian operation and the shedding of about 500 jobs.
Huawei Australia is donating over $34,000 to Deaf Australia following its partnership with the charity and the Canberra Raiders in the National Rugby League Charity Round last month.
Chinese ICT giant Huawei’s continued push to raise its brand awareness in the Australian market has been boosted by the extension of the major sponsorship of the Australian National Rugby League team the Canberra Raiders until the end of the 2019 season.
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