Ausssie smartphone owners browse shopping sites just for fun on their mobile without any plans of making a purchase and 77% of them make impulse buys when they do, according to a new ecommerce trends report.
Australian consumers are not satisfied with their Web and mobile shopping experiences, with the biggest concerns they have being their experience with in-store shopping and communications with retailers through their customer call centres.
PayPal claims Australian domestic businesses run the risk of losing out in sales to international retailers selling their products into the Australian market from global web sites.
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