The results of IDC’s latest Q1, 2016 worldwide quarterly mobile phone sales tracker has left many gobsmacked. While year-over-year Samsung stayed on par, iPhone lost 16.3%, Huawei gained 58.4%, and the real winners were BBK owned siblings OPPO at 153.2% increase and VIVO at 123.8%.
The demise of Dick Smith Electronics left Chinese smartphone maker OPPO without a vehicle to fulfil its ambitions of being number three in Australia. Its performance at Dick Smith was outstanding and gave JB Hi-Fi the confidence to take on this relatively new brand.
Rapidly growing Chinese smartphone maker OPPO lost its Australia wide retail outlet when Dick Smith closed its doors. Despite this it still managed to claim a ‘top five’ Android market share position in Australia.
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