Pegasystems' software is "driving our customer conversations", Commonwealth Bank head of data and decisioning strategy, retail bank, Alex Burton has told iTWire.

Published in CRM
Thursday, 13 June 2019 11:55

HSBC revamps marketing efforts with Pega

Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.

Published in CRM

Japanese ICT firm Fujitsu has appointed 30-year IT industry veteran Conway Kosi as vice-president of sales, customer service management and marketing for the Oceania region.

Published in People Moves

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