Global research agency Kantar TNS has joined forces with experience management provider Qualtrics in a strategic alliance they say is designed to provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimise and activate customer insights.
Apple's iPhone has done extremely well in some countries, with Kantar stating Apple "is now back on form", but while it still reports "mixed performance" in some areas, too, Chinese Android users are switching to iPhone.
Noting the lack of an iPhone X model in October hurting iOS market share on nearly a global basis, Kantar also points to "Chinese challengers" being "squeezed out in home market".
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