New Zealand-based, global online accounting software company Xero is shouting from the rooftops about its performance in the Australian market, claiming an ‘explosion’ in customer numbers to 147,000 businesses using its software, up from 109,000 in March.
The major new player in the Australian accounting software market, giant US firm Intuit – makers of Quickbooks - has upped the ante in its quest for marketshare and customer acquisition, with a direct hit on competitor Xero.
New Zealand-based accounting software company Xero is likely to list in the US early in 2015 on the back of strong growth in the cloud market and its announcement that annual revenues have now reached over US100 million.
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