In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning the unique patterns of his irises. Today multimedia cellphones and a new cellphone location technology promise to deliver similar personalisation to advertisers.
In the quest to have a product offering different from everyone else’s,
GPS maker Tom Tom have unveiled v2 of their ‘HOME’ software, letting
users ‘download, upload and share’ a wealth of free navigation content,
while also giving users (paid) new voices to guide them, including John
Cleese, the ‘Queen’, Ozzy Osbourne and many more.