Displaying items by tag: Forrester

Business leaders at a Melbourne conference have been told there’s a need for a ‘digital first’ policy to stay relevant in the digital era, as newly released data by Forrester shows that just 27% of businesses globally have a coherent digital addressing how the company will create customer value as a digital business.

Published in Strategy

The latest conventional tablet wisdom says while sales may well have plateaued in 2014 and 2015, business tablets are growing business critical with sales to come.

Wednesday, 10 July 2013 10:32

What is tag management? And why is it important?

Tag management is the Next Big Thing in digital marketing. But what is it?

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