Displaying items by tag: Forrester

United States headquartered global research firm Forrester has described billionaire businessman and President-elect Donald Trump’s election as a victory in the “Age of the Customer”, suggesting that Trump understood and responded to the needs of the “customers” better than his opponent, Hilary Clinton.

Published in Strategy

Retail e-businesses will face numerous challenges in 2017 from wooing cautious consumers and creating rich personalised customer experiences to offering free and fast delivery, in the battle for customer loyalty, according to a new survey of the global retail ecommerce market.

Published in Strategy

Customer-led, digital-centric global markets are posing new challenges for businesses with analyst firm Forrester warning that some companies may be doing “too little or going too slowly” to deal with the changes sweeping markets all over the world.

Published in Strategy



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