Displaying items by tag: Forrester Research

Thursday, 18 February 2016 15:37

Omni-channel engagement for the best returns

In this increasingly customer-centric world companies turning to omnichannel engagement are reaping huge benefits in both return on investment (ROI) and total economic impact (TEI).

Improving the overall customer experience is a top business priority for Australian organisations and a main driver behind their digital transformation ambitions, according to a new study just published.

Published in Strategy

Smartphone adoption in the Asia Pacific region, including in Australia and New Zealand, is exploding with predictions it will nearly double over the next five years amidst ‘hyper-competition’ between smartphone manufacturers like Apple, LG and Samsung.

Published in Strategy



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