Displaying items by tag: Digital transformation

Survey of 4,000+ decision makers shows that customer data is seen as the new currency, and digital transformation will drive CDP adoption

COMPANY NEWS: Twilio Segment, the world’s leading customer data platform (CDP), today published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts.

French-based telecommunications provider Orange Business Services has signed a global strategic collaboration agreement with Amazon Web Services (AWS) aimed at helping enterprises accelerate their digital transformation and leverage the benefits of the cloud to adapt quicker to market changes and user needs.

Published in Strategy

Integration Provides Full-spectrum IT/OT Visibility and Threat Detection Coverage

COMPANY NEWS: Claroty, the global leader in operational technology (OT) security, today announced it is partnering with CrowdStrike, a leader in cloud-delivered endpoint and workload protection, on an integration between The Claroty Platform and the CrowdStrike Falcon platform. This integration delivers comprehensive visibility into industrial control system (ICS) networks and endpoints, with a one-stop-shop for information technology (IT) and OT asset information directly within The Claroty Platform. It also delivers enhanced detection of ICS threats across the IT/OT boundary without the need for added connectivity, signature reconfiguration, or manual updates. The result is more effective and efficient IT/OT security governance and strengthened security posture spanning all connected sites.

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