Amazon is disrupting the digital advertising market for the Google and Facebook “duopoly”, according to one global research firm which reports that global spending on digital advertising is forecast to reach US$520 billion by 2023.
A Republican senator in the US has asked the Federal Trade Commission to investigate Google over what could be anti-competitive acts in its "search and digital advertising practices".
Global AI-driven direct audience insights and measurement platform Quantcast is partnering with applied analytics and AI firm, Quantium, in a move the two companies claim will bridge the gap between online and offline data.
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