Worldwide spending on customer relationship management software grew 15.6% to reach US$48.2 billion in 2018, according to a new research report.

Published in CRM

Pegasystems' software is "driving our customer conversations", Commonwealth Bank head of data and decisioning strategy, retail bank, Alex Burton has told iTWire.

Published in CRM
Thursday, 13 June 2019 11:55

HSBC revamps marketing efforts with Pega

Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.

Published in CRM

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