The world’s largest food manufacturer, Nestlé, has embedded SAS analytics into key processes to help sense consumer demand more accurately and reliably across the globe.
Retailers of all sizes and across all industries are beginning to reap the benefits of data analytics, underpinned by the availability now of strong, and easier-to-use, tools.
Coming Year Will See Data-Based Media Buying, More Contextual Ads and Better Use of Mobile Advertising
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