Marketing technology provider Rokt says its built-in incrementality tool unlocks the power of digital marketing, delivering clear metrics on just what influences prospective buyers.
OVO has a new CMOVO: former marketing director at Pandora, eHarmony and WooliesX, Nicole McInnes, is the media telco's first chief marketing officer.
Analytics software company SAS held its annual Global Forum last week. Among product announcements, there is a lot of smart thinking that organisations worldwide can benefit from. Here’s my pick.
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