Big data is being underutilised by businesses around the world, including those in Australia. But one company thinks it has a way of unlocking its value.
Australian organisations will spend $670.6 million on Business Intelligence and Analytics software this year alone – an increase of 12.1% on last year - as worldwide sales of the software are predicted to exceed US$16 billion for the year.
Adaptive Insights is growing rapidly, signing 66 new customers during 2014 in Aust/NZ alone, so we spoke to its President and CRO to find out more.
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