Acclaimed Business Intelligence (BI) experts, Colin White, Claudia Imhoff and Mike Ferguson are set to make the trek Down Under for a series of world-class conferences in New Zealand and Australia this March.
LITEBI, the Cloud Computing Business Intelligence provider, has launched a new pack to enable companies who work with the open source CRM, SugarCRM, to extract the maximum value from their information with an analytical layer that helps them increase their sales and customer loyalty while controlling their sales and marketing performance.
To start with this article we will discuss the meaning of Marketing Intelligence as it is a relatively new concept that is explained in different manners and is giving rise to different definitions that use words as 'Market Intelligence' or 'Competitive Intelligence', with their own connotations.
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